IAB to Present Viewability Session at June 25th Video Ad Summit
by Will Richmond
The Interactive Advertising Bureau (IAB) will be presenting the final session of the June 25th VideoNuze Online Video Advertising Summit in NYC. The session title is "Viewability: Addressing the Elephant in the Room."
As the title implies, if there is one major hiccup the inexorable growth of online video advertising, it's that a significant percentage of online video ads are either not immediately viewable by audiences, are fraudulent or are both. Over the past year, the topic has gained a lot of attention, creating a widening credibility gap for the industry.
However, a ton of work has been done and in this session, you can expect a deep-dive discussion of specific initiatives, 3MS, the roles of all players in the ecosystem and what comes next. The timing is perfect since the "gating period" for new video viewability standards will lift on June 30th.
We're very fortunate to have as panelists David Gunzerath, SVP and Associate Director of the Media Rating Council, which has been a leader in solving the viewability challenge, Tal Chalozin, CTO and co-founder of Innovid, one of the first 5 companies to participate in OpenVideoView ("OpenVV"), created to open source video viewability measurement, and Julian Zilberbrand, EVP at Zenith Optimedia, who has been deeply involved in moving viewability forward. We'll likely have one more panelist, and Matt Prohaska will be the session moderator.
The IAB has had a leadership role on this critical industry issue, and worked closely with other leading industry organizations. I'm thrilled they've chosen to collaborate and present this session at the Video Ad Summit, adding to a jam-packed program covering the hottest industry topics. IAB members receive a $100 savings on registration using the Media Partner ticket type and code IAB14.