Video Advertising Summit ONLINE VIDEO ADVERTISING SUMMIT
  • Wednesday, June 25, 2014
  • |
  • 7:30am - 6:30pm
  • Midtown Loft & Terrace
  • 267 Fifth Avenue (at 29th Street)
  • |
  • NYC

 

Program

 

 

7:30 - 8:30am

Networking Breakfast
 

 

8:30 - 8:45am

 

Welcome

 

  • Will Richmond - Editor and Publisher, VideoNuze
 

 

8:45 - 9:10am

 

Video Advertising's Growth Curve

 

Online video advertising is booming. In this session, find out from one of the industry’s leading analysts what’s driving the growth forecast, what key challenges remain and how to benefit.

 

  • David Hallerman - Principal Analyst, eMarketer
 

 

9:10 - 9:45am

TV is Video, But is Video TV? 

 

With connected TV devices proliferating and serialized online originals going longer-form, the distinction between “video” and “TV” is getting blurrier all the time – especially to viewers. Are we heading to a world where there’s no practical difference, particularly from a monetization standpoint? Or do inherent differences mean the two will never truly merge?

 

  • Doug Knopper - Co-CEO and Co-Founder, FreeWheel
  • Peter Naylor - SVP, Advertising Sales, Hulu
  • Fred Santarpia - EVP, Chief Digital Officer, Conde Nast Entertainment
  • Dan Suratt - EVP, Digital Media and Business Development, A+E Networks
  • Will Richmond - Editor and Publisher, VideoNuze (moderator)
 

 

9:45 - 10:20am

Programmatic Advertising from the Buyers' Side: Where Do the Real Benefits Lie?

 

More and more ad dollars are moving through programmatic platforms as agencies and media buyers seek out tools to improve both operational and media efficiency for online video advertising. What are the benefits? How does it really work? And where does the greatest ROI lie...pricing, targeting, operational cost reduction, or all of the above?

 

  • Brad Bernard - VP, Digital Media and Analytics, Harmelin Media
  • Christina Beaumier - VP, Product Development, Xaxis
  • Chip Scovic - Chief Revenue Officer, TubeMogul
  • Ashley Swartz - CEO and Founder, Furious Minds (moderator)  
 

 

10:20 - 10:45am

Morning Networking Break

 

Presented by:

 

 

10:45 - 11:20am

Follow the Eyeballs: Advertising Success in the Multi-Screen Age

 

As audiences continue to scatter to myriad devices, “follow the eyeballs” has become an imperative. But planning, executing and optimizing multi-screen advertising is no simple task. Experts explain the key opportunities and challenges that multi-screen presents and how it’s beginning to pay-off.

 

  • Larry Adams Managing Partner, Digital Strategy Leader, Mindshare
  • Josh Chasin Chief Research Officer, comScore
  • Rob Holmes VP, Advanced Advertising, Comcast
  • Chuck Parker VP, Global Media Sales, Brightcove
  • Katie Seitz VP, Sales Strategy and Product Marketing, Tremor Video
  • Jeff Lanctot - President and CEO, Mixpo (moderator)
 

 

11:20 - 11:35am

Case Study: How Online Video Drives “Mid-Funnel” Success

 

National auto brands with multiple dealerships throughout the nation face a common challenge:  delivering a unified brand story while maintaining relevant, localized messages across dealerships, locations and demographics. In this session, Land Rover will explore past campaign successes using digital video personalization and mid-funnel targeting strategies to effectively drive awareness and lead generation.

 

  • Tal Riesenfeld - VP, Sales and Co-Founder, Eyeview
  • Derek Topel - Partner and Digital Director, Mindshare
 

 

11:35 - 12:10pm

Profiting in the Verticals: How Targeted Video Pays Off

 

Providers of video content targeted to vertical audiences are succeeding by connecting advertisers with highly contextual environments. Explore innovative approaches to creating, curating and monetizing targeted video content with a panel of experts.

 

  • Alison Kennedy - Chief Revenue Officer, StyleHaul
  • Paul Kontonis - SVP, Strategy and Sales, Collective Digital Studio and Executive Director, GOVA
  • Andrea Macario - Head of Business Development, ILoveVideo.tv
  • Rich Routman - Chief Revenue Officer, Sporting News Media
  • Stuart Lipson - Founding Partner, Leap Media Group (moderator)
 

 

12:10 - 12:20pm

Drawing for 50-inch LED Smart TV

 

Presented by:

 

 
12:20 - 1:10pm LUNCH
 

 

1:10 - 1:45pm

NewFronts, Upfronts and the Battle for Video Ad Budgets

 

With recent research showing that ad buyers see online video and TV as being equally important in their campaign planning, the competition for video ad budgets has never been more intense. Hear from two senior agency executives about outcomes from the recent NewFronts, how they’re influencing the Upfronts, trends in video ad spending and key opportunities.

 

  • Jackie Kulesza - SVP, Director, Video, Starcom MediaVest
  • Adam Shlachter - Head of Media Activation, Digitas LBi
  • Jim Nail - Principal Analyst, Forrester Research (moderator)
 

 

1:45 - 2:10pm

Case Study: Quiznos Toasty.TV and the ROI of Branded Entertainment

 

With online video, brands are able to take greater control of their media. A prime example is Toasty.TV, a new original and curated video destination from Quiznos. Toasty.TV’s first video, “House of Thrones,” has already generated 1.5 million views. Go behind the scenes with Quiznos and its creative agency to learn the strategy driving Toasty.TV, some of the early benefits and how it generates an ROI. 

 

  • Moz Miraba - Partner/Co-Founder - Windowseat
  • Chris Ruszkowski - VP of Advertising and Marketing, Quiznos
 

 

2:10 - 2:25pm

No Limits: Bringing Interactive TV Ads From the Cloud to Any Set-Top Box

 

In the online era, interactivity is an essential ingredient to successful brand experiences. But delivering these to every television has been a non-starter due to set-top box limitations. Until now. Learn how leaders like L’Oreal and American Express are breaking through - leveraging HTML5 interactive TV ads, rendered in the cloud and delivered as consistent brand experiences, to every set-top box and connected device.

 

  • Rob Aksman - Co-Founder and Chief Experience Officer, BrightLine
  • Sachin Sathaye - VP, Strategy & Product Marketing, Active Video 
 

 

2:25 - 2:55pm

Reinventing the Media Brand – Online Video’s Transformational Power

 

The Wall Street Journal is a textbook example of how online and mobile video gives media brands the power to re-invent themselves, deepening their relationships with audiences and broadening their monetization opportunities. A deep dive session into how professional and user-generated content broadens the editorial mission and drives new revenues.

 

  • Rahul Chopra - SVP, Global Head of Video, News Corp.
  • Will Richmond - Editor and Publisher, VideoNuze (moderator)
 

 

2:55 - 3:20pm

Afternoon Networking Break

 

Presented by:

 

 

 

3:20 - 3:55pm

Programmatic from the Publishers' Side: Opportunity to Optimize Inventory or Risky Race to the Bottom?

 

As buyers demand more programmatic options for their online video advertising, what does this mean for publishers? Is it solely an opportunity to optimize inventory or is there a risk of a race to the bottom? Explore real-world success stories of how programmatic is being successfully executed by publishers and what’s coming over the next 3 years.

 

  • Erwin Castellanos - Chief Revenue Officer, LiveRail
  • Robert Cukierman - VP, Audience Sales & Strategy, VEVO
  • Jeremy Hlavacek - VP, Programmatic, The Weather Company
  • John Rogers - SVP, Platform Sales, Videology
  • Jay VanDerzee - Head of Media Platform Sales, Americas, Google
  • Ashley Swartz - CEO and Founder, Furious Minds (moderator)
 

 

3:55 - 4:10pm

Get With the Program: The Promise and Challenges of Programmatic TV Advertising

 

Programmatic TV advertising offers the promise of combining the efficiency, accuracy and insights of digital with the reach of television – a golden ticket for marketers. But for all the buzz, how close are we to this actually becoming a reality? Learn about the key challenges and roadmap for success. We are moving toward the great programmatic inevitable for television…isn’t it time to get with the program?

 

  • John Holmes - Partner, Sq1
  • Chris Smith - VP, Emerging Media, Turn
 

 

4:10 - 4:45pm

Keeping Up With Mobile Video’s Surging Adoption 

 

Mobile video is surging – with some content providers reporting over half of their views now coming through smartphones and tablets.  But as audiences change their behaviors, are content providers and advertisers keeping up? What challenges remain to extend online video monetization models to the mobile world?

 

  • Ashish Chordia - Founder & CEO, Alphonso
  • Jason Krebs - Head of Sales, Maker Studios
  • Rebecca Paoletti - CEO and Co-founder, CakeWorks LLC 
  • Canaan Schladale-Zink - VP, Sales North America, Sizmek
  • Jim Spencer - President and Founder, Newsy | E.W. Scripps (moderator) 
 

 

4:45 - 5:20pm

Viewability:  Addressing the Elephant in the Room

 

Presented by:

 

Viewability has emerged as one of the hottest topics in the online video advertising industry. And for good reason – most online video is supported by advertising, yet recent research shows a lot of ad impressions aren’t actually seen by viewers, and in some cases aren’t even legitimate. In this session, dig into why resolving viewability is so crucial to the industry and what’s being done to make it happen.

 

  • Rob Brett - VP, Programmatic Sales, Viacom Media Networks
  • Tal Chalozin - CTO & Co-Founder, Innovid
  • David Gunzerath - SVP, Associate Director, Media Rating Council
  • Julian Zilberbrand - EVP, Activation Standards, Insights and Technology, Zenith Optimedia
  • Matt Prohaska - Principal, Prohaska Consulting (moderator)
 

 
5:20 - 6:30pm Cocktails and Networking
 

 
  (Program being updated continuously and subject to change)