7:30 - 8:30am |
Networking Breakfast | |
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8:30 - 8:45am
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Welcome
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8:45 - 9:10am
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Video Advertising's Growth Curve
Online video advertising is booming. In this session, find out from one of the industry’s leading analysts what’s driving the growth forecast, what key challenges remain and how to benefit.
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9:10 - 9:45am |
TV is Video, But is Video TV?
With connected TV devices proliferating and serialized online originals going longer-form, the distinction between “video” and “TV” is getting blurrier all the time – especially to viewers. Are we heading to a world where there’s no practical difference, particularly from a monetization standpoint? Or do inherent differences mean the two will never truly merge?
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9:45 - 10:20am |
Programmatic Advertising from the Buyers' Side: Where Do the Real Benefits Lie?
More and more ad dollars are moving through programmatic platforms as agencies and media buyers seek out tools to improve both operational and media efficiency for online video advertising. What are the benefits? How does it really work? And where does the greatest ROI lie...pricing, targeting, operational cost reduction, or all of the above?
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10:20 - 10:45am |
Morning Networking Break
Presented by:
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10:45 - 11:20am |
Follow the Eyeballs: Advertising Success in the Multi-Screen Age
As audiences continue to scatter to myriad devices, “follow the eyeballs” has become an imperative. But planning, executing and optimizing multi-screen advertising is no simple task. Experts explain the key opportunities and challenges that multi-screen presents and how it’s beginning to pay-off.
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11:20 - 11:35am |
Case Study: How Online Video Drives “Mid-Funnel” Success
National auto brands with multiple dealerships throughout the nation face a common challenge: delivering a unified brand story while maintaining relevant, localized messages across dealerships, locations and demographics. In this session, Land Rover will explore past campaign successes using digital video personalization and mid-funnel targeting strategies to effectively drive awareness and lead generation.
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11:35 - 12:10pm |
Profiting in the Verticals: How Targeted Video Pays Off
Providers of video content targeted to vertical audiences are succeeding by connecting advertisers with highly contextual environments. Explore innovative approaches to creating, curating and monetizing targeted video content with a panel of experts.
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12:10 - 12:20pm |
Drawing for 50-inch LED Smart TV
Presented by:
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12:20 - 1:10pm | LUNCH | |
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1:10 - 1:45pm |
NewFronts, Upfronts and the Battle for Video Ad Budgets
With recent research showing that ad buyers see online video and TV as being equally important in their campaign planning, the competition for video ad budgets has never been more intense. Hear from two senior agency executives about outcomes from the recent NewFronts, how they’re influencing the Upfronts, trends in video ad spending and key opportunities.
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1:45 - 2:10pm |
Case Study: Quiznos Toasty.TV and the ROI of Branded Entertainment
With online video, brands are able to take greater control of their media. A prime example is Toasty.TV, a new original and curated video destination from Quiznos. Toasty.TV’s first video, “House of Thrones,” has already generated 1.5 million views. Go behind the scenes with Quiznos and its creative agency to learn the strategy driving Toasty.TV, some of the early benefits and how it generates an ROI.
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2:10 - 2:25pm |
No Limits: Bringing Interactive TV Ads From the Cloud to Any Set-Top Box
In the online era, interactivity is an essential ingredient to successful brand experiences. But delivering these to every television has been a non-starter due to set-top box limitations. Until now. Learn how leaders like L’Oreal and American Express are breaking through - leveraging HTML5 interactive TV ads, rendered in the cloud and delivered as consistent brand experiences, to every set-top box and connected device.
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2:25 - 2:55pm |
Reinventing the Media Brand – Online Video’s Transformational Power
The Wall Street Journal is a textbook example of how online and mobile video gives media brands the power to re-invent themselves, deepening their relationships with audiences and broadening their monetization opportunities. A deep dive session into how professional and user-generated content broadens the editorial mission and drives new revenues.
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2:55 - 3:20pm |
Afternoon Networking Break
Presented by:
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3:20 - 3:55pm |
Programmatic from the Publishers' Side: Opportunity to Optimize Inventory or Risky Race to the Bottom?
As buyers demand more programmatic options for their online video advertising, what does this mean for publishers? Is it solely an opportunity to optimize inventory or is there a risk of a race to the bottom? Explore real-world success stories of how programmatic is being successfully executed by publishers and what’s coming over the next 3 years.
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3:55 - 4:10pm |
Get With the Program: The Promise and Challenges of Programmatic TV Advertising
Programmatic TV advertising offers the promise of combining the efficiency, accuracy and insights of digital with the reach of television – a golden ticket for marketers. But for all the buzz, how close are we to this actually becoming a reality? Learn about the key challenges and roadmap for success. We are moving toward the great programmatic inevitable for television…isn’t it time to get with the program?
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4:10 - 4:45pm |
Keeping Up With Mobile Video’s Surging Adoption
Mobile video is surging – with some content providers reporting over half of their views now coming through smartphones and tablets. But as audiences change their behaviors, are content providers and advertisers keeping up? What challenges remain to extend online video monetization models to the mobile world?
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4:45 - 5:20pm |
Viewability: Addressing the Elephant in the Room
Presented by:
Viewability has emerged as one of the hottest topics in the online video advertising industry. And for good reason – most online video is supported by advertising, yet recent research shows a lot of ad impressions aren’t actually seen by viewers, and in some cases aren’t even legitimate. In this session, dig into why resolving viewability is so crucial to the industry and what’s being done to make it happen.
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5:20 - 6:30pm | Cocktails and Networking | |
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(Program being updated continuously and subject to change) |